OrbitalX Resources

Various business industries have been practising the art of storytelling for years, breathing life into brands and driving business growth. 

Keep up with How to Unlock Your Full Target Market with Effective Demand Generation

Inbound-led outbound isn’t just a buzzword—it’s a more innovative way to connect with prospects in B2B marketing. By using inbound data to inform and personalise your outbound efforts, you create a seamless journey that feels less like a cold call and more like a conversation that matters. Keep learning, adapting, and refining your approach to stay ahead.

From virtual meetings to amazing offsites, see how we stay connected, grow together, and deliver world-class services as one.

Keep up with To gate or un-gate: Strategies on how to make your B2B brand binge-able

Learn how Levanta overcame outreach challenges with OrbitalX to achieve an 8x increase in booked meetings and drive sustainable growth

As customers increasingly take control of the buying process, traditional marketing tactics are becoming less effective. It’s essential to develop innovative strategies that extend your market reach. These three actionable steps will help you create meaningful connections with potential customers rather than simply sharing information, ultimately leading to better results for your business.

Today’s fast-paced marketing world will have you encountering two key strategies: lead generation and demand generation.

In marketing, the audience is everything. Businesses analyse their data and target market with each new product campaign. This is especially true for the ever-evolving B2B software landscape, where success hinges on product innovation and strategic market positioning.

Sales strategies are constantly evolving to keep up with the shifting needs of markets and customers. One such approach gaining traction in recent years is the concept of "all-bound sales." This comprehensive strategy integrates both inbound and outbound sales methodologies to create a holistic approach aimed at maximising revenue and fostering long-term customer relationships. Let's examine all-bound sales in more detail, including what it entails, why it works, and how companies may use it.