The Marketing Resource Group

Big, uncommon thinking for B2B brands ready to move faster, perform better, and lead with confidence.

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Helping companies globally accelerate revenue growth

We’re your complete marketing resource –  built to plug real gaps and power real growth.

OrbitalX offers a robust demand generation engine designed for B2B software companies that specifically leverages live events, multi-channel campaigns and social content for efficient and fast revenue growth.

Data
Winning teams run on clean, clear data. We fix quality issues that unlock clarity, speed, and smart decisions.
Story
People remember feelings, not features. We craft stories that spark connection, build trust, and convert.
Execution
A great story is nothing without follow through.We deploy proven playbooks to move fast and deliver real results.
Hiring
Great marketing needs great people. We connect you with top 1% talent to build momentum and scale what works.

Where Strategy
Meets Execution

We combine data, strategy, and creative execution to craft a demand generation engine that delivers measurable results—fast.

Effective

Our proven frameworks and targeted approach ensure every effort directly impacts your growth.

Proven

With numerous successful campaigns under our belt, we know what works—and we deliver.

Economical

We provide world-class solutions at a fraction of the cost of building an in-house team.

The Demand Creation Playbook

Kick-off with DWC
Our DemandWebsTM Consultant will dive deep into your goals, past insights, and success stories.
Asset Creation
Our team will develop the array of marketing assets—from visual to video content.
Marketing Window
Let’s align efforts! This is where we implement the five-point demand plan and build high-value touchpoints with your audience.
Broadcast Day
Time to deliver the first-class event your business and target audience deserve.
Post Webinar
We provide bonus items to attendees and non-attendees and create 3 social media highlights.
MQL and SQL
Your V2.1 report auto-updates with enriched prospect details for targeted follow-ups.

What are DemandWEBS™

OrbitalX

What we do

OrbitalX offers a robust demand generation engine designed for B2B software companies that specifically leverages live events, multi-channel campaigns and social content for efficient and fast revenue growth.

How we do it

Our expert demand generation team drives B2B growth with targeted audiences, omnichannel engagement, live event nurturing, and measurable, data-driven strategies.

We agree on who should be your customer today, but simply don’t know you exist yet or hasn’t prioritised your offering.
Our team of data analysts build up enriched target account lists with unique signals for personalisation.
Our strategists work with you to build DemandWEBS that are integrated with your existing marketing and growth plans.
We agree on campaigns, following our frameworks to make your target prospects feel like you are everywhere.
We utilise online events and content strategies to establish high-value touchpoints through marketing emails, outreach emails, phone calls, and social media interactions.
We market like crazy to your target audience; All with 0$ spent on paid media.
We build demand and track engagement across all touchpoints.
We hit revenue and performance goals on your behalf.
We hit revenue and performance goals on your behalf.
We build demand and track engagement across all touchpoints.
We market like crazy to your target audience; All with 0$ spent on paid media.
We utilise online events and content strategies to establish high-value touchpoints through marketing emails, outreach emails, phone calls, and social media interactions.
We agree on campaigns, following our frameworks to make your target prospects feel like you are everywhere.
Our strategists work with you to build DemandWEBS that are integrated with your existing marketing and growth plans.
Our team of data analysts build up enriched target account lists with unique signals for personalisation.
We agree on who should be your customer today, but simply don’t know you exist yet or hasn’t prioritised your offering.
Keep Learning

Learn Together, Grow Revenue Together

Our learning suite is built to provide insights you need, and learnings you will depend upon, to grow revenue.

Yieldify is a personalisation platform that helps ecommerce brands increase revenue by delivering timely, relevant onsite experiences. By combining an easy-to-use platform with a hands-on service team, Yieldify empowers marketers to engage visitors at every stage of the funnel, without relying heavily on internal technical resources.
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The crux of the issue lies in revenue teams' approach, specifically the divide between those who build trust early in the buying journey and those relying on outdated, high-volume tactics in a buyer-first market.
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The digital world is overflowing with content — attention is fleeting, and competition for engagement is fierce. Businesses invest in social media, webinars, and other channels to capture interest, but what happens after the initial spark? How do you turn passive interest into meaningful action?
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Webinars are designed to capture attention, nurture trust, and lead prospects through a journey. By blending data with storytelling and leveraging engaging content, they become powerful tools for demand generation. Want to see the power of webinars in action? Let’s create one that drives real impact for your brand and your audience.
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B2B marketers had only just taken a pause to breathe deeply and feel the relief of a hard-fought victory. We believed a key battle had been won in the years since the pandemic.
Learn more
Keep Learning

Discover what’s possible with us

See what better looks like with a resource group that makes bold, power moves and delivers results

Our approach is clear: simplify the complex, lead with value, and move with purpose.

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