Uncommon By Design

We build pipeline for lean B2B marketing teams, profitably

No new hires, no new tools.

Trusted by 100+ B2B companies · 30%+ pipeline contribution · 11.7× ROI

An entire team, AI system and performance, for the price of one marketing hire.

B2B marketing is broken

The issue isn’t leads, tools, or channels. It’s the absence of a system that compounds.

With OrbitalX

Faster results

  • ICP-only leads in pipeline
  • Clean, enriched CRM you can trust
  • Efficient CPL that improves monthly
  • The right AI use for your marketing
Without OrbitalX

Time-consuming tasks

  • Non-ICP leads clogging pipeline
  • Messy, duplicate CRM data
  • Rising cost per lead
  • Too many channels, not enough skills

What we do

Execute across the whole buyer journey or pull the lever on the strategy you need most now with our three service offerings. All powered by one platform.

Owned Media

Own the audience, story, and nurture from first touch to opportunity.

Build and own your audience through email, website, and content platforms you control

Nurture prospects with automated sequences from first touch to pipeline opportunity

Create permanent marketing assets that compound value over time

Paid Media

Predictable acquisition on LinkedIn, Meta, and Google aimed at ICP Pipeline buyers.

Target your exact ICP with precision across LinkedIn, Meta, and Google

Generate predictable pipeline with clear attribution from ad to revenue

Continuously optimise campaigns to maximise ROAS and lower acquisition costs

Earned Media

Newsworthy stories that earn coverage and multiply trust.

Secure press coverage and thought leadership placements that build credibility

Amplify earned stories across owned and paid channels to multiply trust

Position executives as industry experts through media and speaking opportunities

AI & Agents

Intelligent automation that scales marketing and accelerates pipeline.

Deploy AI agents that automate ICP identification, content distribution, and engagement at scale

Integrate with your CRM and martech stack for intelligent, end-to-end pipeline automation

Build compound efficiency as agents learn and optimise across owned, paid, and earned channels

How it works

Our three-step system identifies your ICP buyers, delivers content that shapes their decision criteria, and converts them into pipeline—with performance that compounds every month.

Step 1

Find ICP Pipeline buyers first

Data + Intelligence identify high-fit accounts and the people in-seat today.

Step 2

Say what they can’t ignore

Undeniably human, point-of-view content that shapes decision criteria and moves buyers to a clear next step, matched to each audience and activated across Owned, Paid, and Earned.

Step 3

Convert to pipeline, on repeat

Cadence you can feel every week, plus sales enablement that gives reps the edge. Signals from every action feed the engine, so next month performs better.

See what our clients have to say

5.0

Thanks so much for the through rundown! Appreciate it. The whole webinar was very very smooth.

Thanks for leading us all and teaching us how to use the platform, guiding, moderating, and supplying us with tips and tricks along the way.

Emma McNicoll

Partner Growth Manager, Yotpo

5.0

OrbitalX brings expertise, passion, and a genuine care for our success.

They’ve helped us maximise our most important channels and think differently about our entire go-to-market motion. They’re more than a partner, they’re a part of the team.

Peter Karpas

CEO, Bold Commerce

5.0

Partnering with OrbitalX on a webinar programme helped us raise awareness of our new AI-enabled platform as part of our Access Evo launch.

Their responsiveness, technical expertise and multi‑channel engagement strategy has driven strong registration and reach with our identified audience. Their stakeholder management and project management skills keep everything on track, when we are juggling multiple balls in a fast-paced GTM campaign.”

Rachael Moss

Head of Marketing, Access Recruitment

5.0

Thanks so much for the through rundown! Appreciate it. The whole webinar was very very smooth.

Thanks for leading us all and teaching us how to use the platform, guiding, moderating, and supplying us with tips and tricks along the way.

Emma McNicoll

Partner Growth Manager, Yotpo

5.0

OrbitalX brings expertise, passion, and a genuine care for our success.

They’ve helped us maximise our most important channels and think differently about our entire go-to-market motion. They’re more than a partner, they’re a part of the team.

Peter Karpas

CEO, Bold Commerce

5.0

Partnering with OrbitalX on a webinar programme helped us raise awareness of our new AI-enabled platform as part of our Access Evo launch.

Their responsiveness, technical expertise and multi‑channel engagement strategy has driven strong registration and reach with our identified audience. Their stakeholder management and project management skills keep everything on track, when we are juggling multiple balls in a fast-paced GTM campaign.”

Rachael Moss

Head of Marketing, Access Recruitment

5.0

Thanks so much for the through rundown! Appreciate it. The whole webinar was very very smooth.

Thanks for leading us all and teaching us how to use the platform, guiding, moderating, and supplying us with tips and tricks along the way.

Emma McNicoll

Partner Growth Manager, Yotpo

5.0

OrbitalX brings expertise, passion, and a genuine care for our success.

They’ve helped us maximise our most important channels and think differently about our entire go-to-market motion. They’re more than a partner, they’re a part of the team.

Peter Karpas

CEO, Bold Commerce

5.0

Partnering with OrbitalX on a webinar programme helped us raise awareness of our new AI-enabled platform as part of our Access Evo launch.

Their responsiveness, technical expertise and multi‑channel engagement strategy has driven strong registration and reach with our identified audience. Their stakeholder management and project management skills keep everything on track, when we are juggling multiple balls in a fast-paced GTM campaign.”

Rachael Moss

Head of Marketing, Access Recruitment

5.0

Thanks so much for the through rundown! Appreciate it. The whole webinar was very very smooth.

Thanks for leading us all and teaching us how to use the platform, guiding, moderating, and supplying us with tips and tricks along the way.

Emma McNicoll

Partner Growth Manager, Yotpo

5.0

OrbitalX brings expertise, passion, and a genuine care for our success.

They’ve helped us maximise our most important channels and think differently about our entire go-to-market motion. They’re more than a partner, they’re a part of the team.

Peter Karpas

CEO, Bold Commerce

5.0

Partnering with OrbitalX on a webinar programme helped us raise awareness of our new AI-enabled platform as part of our Access Evo launch.

Their responsiveness, technical expertise and multi‑channel engagement strategy has driven strong registration and reach with our identified audience. Their stakeholder management and project management skills keep everything on track, when we are juggling multiple balls in a fast-paced GTM campaign.”

Rachael Moss

Head of Marketing, Access Recruitment

5.0

Thanks so much for the through rundown! Appreciate it. The whole webinar was very very smooth.

Thanks for leading us all and teaching us how to use the platform, guiding, moderating, and supplying us with tips and tricks along the way.

Emma McNicoll

Partner Growth Manager, Yotpo

5.0

OrbitalX brings expertise, passion, and a genuine care for our success.

They’ve helped us maximise our most important channels and think differently about our entire go-to-market motion. They’re more than a partner, they’re a part of the team.

Peter Karpas

CEO, Bold Commerce

5.0

Partnering with OrbitalX on a webinar programme helped us raise awareness of our new AI-enabled platform as part of our Access Evo launch.

Their responsiveness, technical expertise and multi‑channel engagement strategy has driven strong registration and reach with our identified audience. Their stakeholder management and project management skills keep everything on track, when we are juggling multiple balls in a fast-paced GTM campaign.”

Rachael Moss

Head of Marketing, Access Recruitment

5.0

Thanks so much for the through rundown! Appreciate it. The whole webinar was very very smooth.

Thanks for leading us all and teaching us how to use the platform, guiding, moderating, and supplying us with tips and tricks along the way.

Emma McNicoll

Partner Growth Manager, Yotpo

5.0

OrbitalX brings expertise, passion, and a genuine care for our success.

They’ve helped us maximise our most important channels and think differently about our entire go-to-market motion. They’re more than a partner, they’re a part of the team.

Peter Karpas

CEO, Bold Commerce

5.0

Partnering with OrbitalX on a webinar programme helped us raise awareness of our new AI-enabled platform as part of our Access Evo launch.

Their responsiveness, technical expertise and multi‑channel engagement strategy has driven strong registration and reach with our identified audience. Their stakeholder management and project management skills keep everything on track, when we are juggling multiple balls in a fast-paced GTM campaign.”

Rachael Moss

Head of Marketing, Access Recruitment

5.0

We stopped counting the number of accounts we were reaching because working with OrbitalX meant we were finally reaching the right ones.

They didn’t just hand us data and walk away. They collaborated with us weekly, adapted fast, and acted like an extension of our team.

Romain Sestier

CEO/Founder, StackOne

5.0

Partnering with OrbitalX brought new life to our demand gen and significantly fattened our middle of funnel.

The team took the time to understand our business and proposition in-depth and are a joy to work with. Within a very short time, the activity has started to deliver high-quality conversations with buyers who are ready to buy.”

Sarah Clark

CRO, The Legal Director

5.0

Our experience with OrbitalX has been excellent.

Their communication is clear and proactive, and the standard of work has been impressive. The webinar teasers and lead magnet they produced were of high quality, and they’ve shown great responsiveness throughout. We’re looking forward to building on this strong start and continuing our partnership

Toni Harper

Dental Lead - Marketing, Agilio

5.0

We stopped counting the number of accounts we were reaching because working with OrbitalX meant we were finally reaching the right ones.

They didn’t just hand us data and walk away. They collaborated with us weekly, adapted fast, and acted like an extension of our team.

Romain Sestier

CEO/Founder, StackOne

5.0

Partnering with OrbitalX brought new life to our demand gen and significantly fattened our middle of funnel.

The team took the time to understand our business and proposition in-depth and are a joy to work with. Within a very short time, the activity has started to deliver high-quality conversations with buyers who are ready to buy.”

Sarah Clark

CRO, The Legal Director

5.0

Our experience with OrbitalX has been excellent.

Their communication is clear and proactive, and the standard of work has been impressive. The webinar teasers and lead magnet they produced were of high quality, and they’ve shown great responsiveness throughout. We’re looking forward to building on this strong start and continuing our partnership

Toni Harper

Dental Lead - Marketing, Agilio

5.0

We stopped counting the number of accounts we were reaching because working with OrbitalX meant we were finally reaching the right ones.

They didn’t just hand us data and walk away. They collaborated with us weekly, adapted fast, and acted like an extension of our team.

Romain Sestier

CEO/Founder, StackOne

5.0

Partnering with OrbitalX brought new life to our demand gen and significantly fattened our middle of funnel.

The team took the time to understand our business and proposition in-depth and are a joy to work with. Within a very short time, the activity has started to deliver high-quality conversations with buyers who are ready to buy.”

Sarah Clark

CRO, The Legal Director

5.0

Our experience with OrbitalX has been excellent.

Their communication is clear and proactive, and the standard of work has been impressive. The webinar teasers and lead magnet they produced were of high quality, and they’ve shown great responsiveness throughout. We’re looking forward to building on this strong start and continuing our partnership

Toni Harper

Dental Lead - Marketing, Agilio

5.0

We stopped counting the number of accounts we were reaching because working with OrbitalX meant we were finally reaching the right ones.

They didn’t just hand us data and walk away. They collaborated with us weekly, adapted fast, and acted like an extension of our team.

Romain Sestier

CEO/Founder, StackOne

5.0

Partnering with OrbitalX brought new life to our demand gen and significantly fattened our middle of funnel.

The team took the time to understand our business and proposition in-depth and are a joy to work with. Within a very short time, the activity has started to deliver high-quality conversations with buyers who are ready to buy.”

Sarah Clark

CRO, The Legal Director

5.0

Our experience with OrbitalX has been excellent.

Their communication is clear and proactive, and the standard of work has been impressive. The webinar teasers and lead magnet they produced were of high quality, and they’ve shown great responsiveness throughout. We’re looking forward to building on this strong start and continuing our partnership

Toni Harper

Dental Lead - Marketing, Agilio

5.0

We stopped counting the number of accounts we were reaching because working with OrbitalX meant we were finally reaching the right ones.

They didn’t just hand us data and walk away. They collaborated with us weekly, adapted fast, and acted like an extension of our team.

Romain Sestier

CEO/Founder, StackOne

5.0

Partnering with OrbitalX brought new life to our demand gen and significantly fattened our middle of funnel.

The team took the time to understand our business and proposition in-depth and are a joy to work with. Within a very short time, the activity has started to deliver high-quality conversations with buyers who are ready to buy.”

Sarah Clark

CRO, The Legal Director

5.0

Our experience with OrbitalX has been excellent.

Their communication is clear and proactive, and the standard of work has been impressive. The webinar teasers and lead magnet they produced were of high quality, and they’ve shown great responsiveness throughout. We’re looking forward to building on this strong start and continuing our partnership

Toni Harper

Dental Lead - Marketing, Agilio

5.0

We stopped counting the number of accounts we were reaching because working with OrbitalX meant we were finally reaching the right ones.

They didn’t just hand us data and walk away. They collaborated with us weekly, adapted fast, and acted like an extension of our team.

Romain Sestier

CEO/Founder, StackOne

5.0

Partnering with OrbitalX brought new life to our demand gen and significantly fattened our middle of funnel.

The team took the time to understand our business and proposition in-depth and are a joy to work with. Within a very short time, the activity has started to deliver high-quality conversations with buyers who are ready to buy.”

Sarah Clark

CRO, The Legal Director

5.0

Our experience with OrbitalX has been excellent.

Their communication is clear and proactive, and the standard of work has been impressive. The webinar teasers and lead magnet they produced were of high quality, and they’ve shown great responsiveness throughout. We’re looking forward to building on this strong start and continuing our partnership

Toni Harper

Dental Lead - Marketing, Agilio

Real results from our customers

How Bold Commerce Maximised Growth in Their Most Critical Channels
39%
Increase in Bold Commerce retained spend
Learn More
From Data Overload to Deal Velocity: How StackOne scaled outbound with OrbitalX
15%
Increase in StackOne outbound to meeting booked
Learn More
How occy unlocked faster growth without more headcount
34%
Increase in Occy retained spend
Learn More
Market Intelligence Report

See how you stack up against your competitors

We can provide a Market Intelligence Report to check how others compare with their messaging, channels, signals, and conversion paths. Plus, read about plays to win ICP Pipeline buyers first.

FAQs

What is OrbitalX and what do you do?
OrbitalX is a demand generation partner that helps B2B software companies accelerate revenue growth using data-driven strategies, multi-channel engagement, live events and compelling storytelling.
How does OrbitalX differ from traditional marketing agencies?
Unlike traditional agencies that hand over deliverables and move on, OrbitalX operates as an embedded demand generation partner. You get an entire team, AI-powered systems, and performance accountability for the cost of a single marketing hire. Every campaign is tied to pipeline and revenue—not vanity metrics—and our compounding system means results get stronger month over month.
What industries or companies do you typically work with?
We work with PE-backed and bootstrapped B2B technology and services companies that need to grow market share or enter new markets without scaling headcount. Our sweet spot is lean marketing teams at mid-market SaaS, fintech, and systems integrator businesses that want predictable pipeline—not just more leads.
What is the DemandWEBS™ framework?
DemandWEBS™ is our proprietary system that weaves together Owned, Paid, and Earned media into a single compounding engine. It starts by identifying your ICP pipeline buyers with data and intelligence, then delivers point-of-view content that shapes their decision criteria, and finally converts interest into pipeline on repeat—with every signal feeding the next cycle so performance improves month over month.
How long before we see results?
Most clients see early pipeline signals within the first 4–6 weeks, especially on paid and outbound channels. Compounding results—like 30%+ pipeline contribution and double-digit ROI—typically build over the first 6–9 months as owned and earned media assets gain traction. The system is designed to perform better every month.
How is pricing structured?
Our engagements are structured as monthly retainers tailored to your growth goals and the channels you need. You get access to 15+ skill sets—strategy, content, paid media, earned media, design, and more—for the price of one full-time marketing hire. No long-term lock-ins; we earn your business every month through measurable pipeline results.

Build an efficient pipeline for your marketing teams