OrbitalX Resources

Not every lead is worth the same amount of attention. Some people are just browsing, some are exploring options, and a few are genuinely close to a sales conversation. Marketing Qualified Leads (MQLs) exist to separate those signals, but getting the measurement right is the hard part.

As B2B marketing teams shrink, the way we measure performance hasn’t kept up. This piece introduces Marketing Per Marketer (MPM), a new lens for understanding impact, capacity, and effectiveness in a do-more-with-less era.

Webinars often fail when they reach the wrong audience and focus on features, not ideas. The right strategy engages the ideal people and turns interest into real opportunities. The result: webinars that deliver lasting impact, insights, and measurable business value.

Fast forward to today, and the world of B2B demand generation has changed completely: buyers expect that every interaction provides value upfront. Companies that continue to rely on generic emails or untargeted campaigns are increasingly left behind, while those who embrace data-driven, multi-channel engagement are the ones turning curiosity into measurable growth. Let’s explore the most innovative techniques that B2B companies are using today to generate demand effectively.

The phrase has been circulating in sales and marketing circles for years, but is it really true? HubSpot reports that 79% of MQLs never convert to sales, with some assessments putting the figure as low as 1%. Or are MQLs simply evolving into something richer and more dynamic, shaped by signals that give sellers a clearer picture of buyer intent?

As technology progresses, the potential for MBTI-based content personalisation is set to increase. AI and machine learning will enable businesses to analyse customer data in real time and tailor content to individual personality traits. This advanced and precise level of personalisation could redefine brand engagement, creating more meaningful and impactful connections. By understanding and addressing the diverse personalities of their customers, businesses can craft content that not only captures attention but also builds loyalty and drives long-term success.

Today’s fast-paced marketing world will have you encountering two key strategies: lead generation and demand generation.

When you publicly share stuff off the internet, it becomes a thing of the internet–quickly put out there for the world to feast on. But the more photos, videos, and even meme content you bombard personal DMs, emails, or text messages, the more it fills this convoluted compartment of cyberspace called “The Dark Social.” No worries. It’s not as jarring as the Deep Web or any dark rabbit hole you’ve fallen into in the early days of the web, but it can work as a marketing tool and a B2B software solution on your behalf. It’s personal, it’s human-to-human, it’s organic.

When it comes to marketing your business, one term that frequently surfaces is "demand generation." While it sounds straightforward, the concept itself is often misconstrued or confused with related strategies like lead generation or brand awareness. However, demand generation is a pivotal component in any successful marketing strategy, particularly in today's competitive landscape where capturing and retaining customers is important.

Webinars are designed to capture attention, nurture trust, and lead prospects through a journey. By blending data with storytelling and leveraging engaging content, they become powerful tools for demand generation. Want to see the power of webinars in action? Let’s create one that drives real impact for your brand and your audience.

B2B marketers had only just taken a pause to breathe deeply and feel the relief of a hard-fought victory. We believed a key battle had been won in the years since the pandemic.

Trust is often overlooked in the B2B world, yet it’s a key driver of long-term success. While consumer brands have long prioritised trust, B2B focuses more on metrics like leads and conversions, rarely addressing trust as a core element. However, these metrics ultimately reflect trust.

Various business industries have been practising the art of storytelling for years, breathing life into brands and driving business growth. 

Bold Commerce partnered with OrbitalX to maximize growth in their key marketing channels by leveraging OrbitalX’s expertise and collaborative approach. This partnership delivered immediate improvements, a data-driven demand generation strategy, and strategic clarity that enhanced Bold’s overall go-to-market efforts.

StackOne partnered with OrbitalX to transform stalled outbound efforts using custom data models and targeted workflows. This led to higher reply rates and faster deal velocity. With OrbitalX, outreach became focused, efficient, and impactful.

Occy, a fast-growing ATS provider, needed cohesive demand generation without extra headcount. OrbitalX stepped in as an embedded growth partner—refining ICP, sharpening positioning, and unifying campaigns. The result: smarter outreach, stronger events, and faster progress.

Yieldify is a personalisation platform that helps ecommerce brands increase revenue by delivering timely, relevant onsite experiences. By combining an easy-to-use platform with a hands-on service team, Yieldify empowers marketers to engage visitors at every stage of the funnel, without relying heavily on internal technical resources.

Learn how Levanta overcame outreach challenges with OrbitalX to achieve an 8x increase in booked meetings and drive sustainable growth