Behind the Numbers: How Yieldify Made Every Rep Count
Yieldify is a personalisation platform that helps ecommerce brands increase revenue by delivering timely, relevant onsite experiences. By combining an easy-to-use platform with a hands-on service team, Yieldify empowers marketers to engage visitors at every stage of the funnel, without relying heavily on internal technical resources.
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Client Overview: Yieldify
Backed by Google Ventures and SoftBank, and acquired by Publicis Groupe in 2022, Yieldify has helped over 1,000 brands across North America, Europe, and APAC generate more than $2.5 billion in additional revenue. From cart abandonment campaigns to dynamic product recommendations, Yieldify enables brands to convert more traffic with smarter personalisation.
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The Need
Yieldify’s go-to-market team in New York, comprising 12 BDRs and AEs, was spending up to 40% of their day on manual data work: cleaning CRM entries, verifying accounts, and dealing with inaccurate contact records from enrichment tools like Apollo. This time sink impacted productivity, pipeline velocity, and overall revenue efficiency.
Further analysis revealed a deeper issue:
40% of accounts being worked were not ICP, a massive waste of effort on prospects that were never going to convert.
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The Results
- Meeting volume increased from 8 to 14 qualified meetings per rep per month
- Rep productivity rose significantly, with sales teams gaining back ~4 hours per week
- 95% of accounts being worked were verified ICP (vs. 60% prior)
- Improved downstream revenue impact for CS and renewals, driven by cleaner, more strategic data
Beyond performance metrics, Yieldify’s investment in OrbitalX enabled them to reduce their dependency on generic third-party data tools and instead build a proprietary, high-quality dataset that aligned tightly with their go-to-market strategy.
Why Yieldify Recommends OrbitalX
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Three reasons OrbitalX became a strategic partner:
- Proactive Problem Solvers – Always pushing the partnership forward
- Deep Outbound + AI Expertise – Ahead of the curve in both tactics and tech
- World-Class Data Foundation – Built a gold-standard, proprietary dataset that scaled across Sales and CS
